Thursday, April 26, 2012



Has this new Air France commercial caused anyone else besides me to stop what they're doing and take notice (i.e., smell the roses)?  It is soothing to the eye and ear, and so I decided to try and find out a little bit about it.

This short film is entitled, "L'Envol (French for "Flight"), and is a poetic metaphor for flight.  It communicates the Air France brand's promise of "Making the sky the best place on earth."

Dancers Benjamin Millepied (of Black Swan fame) and Virginie Caussin star in it.  It was shot in a Moroccan desert on a 400-square-meter (4306-square-foot) mirror floor, without special effects.  Here are several production shots.

The music is the Adagio movement from Mozart's Piano Concerto No. 23.  It's performed by Les Siècles, a chamber orchestra which was founded by French conductor François-Xavier Roth, and which incorporates the use of modern and period instruments.  Joining them is Vanessa Wagner on piano.

The choreography was inspired by a ballet by Angelin Preljocaj called, "Le Parc."  Here is a video of the portion of the ballet that's in the commercial:

Here is an 8-minute segment of the ballet (also on youtube), with the above segment at minute 5:20.

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